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Journal Artcles | Journal of Food Research | 2016

Employee and Customer Reactions to a healthy in-store Marketing Intervention in Supermarkets

Supermarkets are a primary source of food for American households, and increased presence in low-income, high-minority neighborhoods present opportunities to increase access to healthy foods. It is important to assess store manager and customer reactions to in-store marketing interventions. This study aimed to evaluate manager and customer reactions to stealth, low-cost, sustainable in-store...

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